Wednesday, 28 December 2011

Augmented Reality

Lots of people got Christmas Presents of iPads, iPhones, Androids etc. this year, so I thought I would share a great app for them.

Blippar uses the device camera and a network connection to recognise products and offer information, coupons, recipes etc. for that product.

I was very dubious at first on if it would work or not, installed the app, pointed the phone at a bottle of Tomato Ketchup... suddenly the bottle kicked into life and small buttons and links appeared around the bottle. Recipes coupons and links started appearing, all connected to the bottle! Tried it on a jar of Marmite too.

Very clever!


Now I wonder if I could make this work for Jewellery? Pointing the device at a Gems TV logo would be a simple one... but what about a ring, or a necklace?

Have a look for yourself - Blippar

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